The company that persuaded hundreds of thousands of parents to buy Your Baby Can Read products is going out of business, citing the high cost of fighting complaints alleging its ads were false.
The company announced its decision in a notice on its website.
“Regretfully, the cost of fighting recent legal issues has left us with no option but to cease business operations. While we vehemently deny any wrongdoing, and strongly believe in our products, the fight has drained our resources to the point where we can no longer continue operating,” the notice said.
A complaint against the company was filed with the Federal Trade Commission in April 2011 by the Boston-based Campaign for a Commercial-Free Childhood, which has led numerous campaigns against what critics call the “genius baby” industry. The advocacy group said Your Baby Can Read’s claims of teaching infants to read were false and deceptive, and asked the FTC to halt the ads.
Did people get success from utilizing this program? They must have otherwise, how could they have stayed in business so long. I must admit, I purchased “Your Baby Can Read” and no, my babies could not read, but this is partially due to me not being consistent in having them to watch the videos daily. However, I do think this program could be successful as it has the foundation of so many other successful programs that use repetition as the method for teaching children to learn something new. I am on the fence, if this program is no good, then what other companies should go out of business? Have you experienced success with this program or similar programs?